Exclusive Show Specials

10% off Store WideA & C Designs - B10

10% off all products store wide starting at the expo on the 28th of April and extending until the 12th of May 2017 using the code BABYEXPO on our website for expo attendees.

FREE Skincare, Massage InfoAroma Baby Natural Skincare - E3

Stop by our stand to ask your skincare ingredient or baby massage question. Join our FREE eClub online at www.aromababy.com/eclub and collect your FREE 10gm Barrier Balm valued at $8.95 Our Barrier Balm was developed as the first natural balm of its kind in 1994. Formulated with organic calendula, evening primrose and other beneficial oils, this unique balm has been soothing skin for two decades. Uses include nappy care, lip balm, dry cheeks, nipple balm, for windburn, chafing and more. Originally listed as a therapeutic product, Barrier Balm may also be used on skin with eczema.


UP TO 50% OFF ORGANICSAromababy Natural Skincare - E3

Save up to 50% on select organic cotton baby wear, skincare favourites (discontinued labels/packaging) and accessories for baby. AROMABABY is Australia’s trusted name in sensitive-skin friendly, natural and organic skincare since 1994 – offering pure peace of mind and results parents have come to trust. Used in select hospitals and exported around the world, our Australian-made products were the first of their kind to reject sulphates, parabens, propylene glycol and petro chemicals. Our products are also free from lanolin, goats milk and dairy, naturally. A specialist in our industry, why not join our FREE eClub to find out more, including information on our Wellness Workshops for Mother and Baby, baby massage and mother care.


15% off Luxury Nappy BagsAurora Republic - F89

Exclusive special offer of 15% off with every nappy bag purchase at the expo from 28th-30th April 2017. Offer not valid with online purchases.

15% Off On All ConsultationsAustralian Property Group - A26

Australian Property Group know how stressful buying your new home can be. They will be offering 15% off of their consultations at the show.

Option 1: ‘Purchasing Your First Home’ , Price: FREE

Option 2: ‘How To Invest in Property’ , Price: $149 (Show Special!)

Option 3: ‘Creating Wealth Through Property’, Price: $299 (Show Special!)




Maternity Clothing SaleBAE The Label - D14

If you are looking for stylish and affordable maternity basics with a twist, come check out BAE The Label Maternity, Get in quick to be the first to shop our end of season sale with selected styles up to 40% off original prices. While stocks last!


FREE Can of Blackmores Toddler Milk DrinkBlackmores - C36

Come and visit the Blackmores Wellbeing Zone to receive the following exclusive show offers:

Scan for a FREE can of Blackmores Toddler Milk Drink* and stock up on your favourite family focused products from Blackmores with 40% off

Come have a 1 on 1 personalised naturopath discussion and get your photo taken with you little one in the Blackmores Little Well Being Studio

*Limited to 1 can of Blackmores Toddler Milk Drink per person and while stocks last.

40% off Selected Blackmores ProductsBlackmores - C36

Come and visit the Blackmores Wellbeing Zone and stock up on your favourite family focused products from Blackmores with 40% off:

Kids Multi
Conceive Well Gold
Odourless Fish Oil
Zinc Gummies
Pregnancy and Breastfeeding Gold

Come have a 1 on 1 personalised naturopath discussion and get your photo taken with you little one in the Blackmores Little Well Being Studio

7 Year Storage Upgrade OfferCell Care - Cord Blood Banking - F85

Visit the Cell Care stand at the Melbourne Expo to receive an exclusive expo offer. Store your baby’s stem cells with Cell Care for 18 years and we will upgrade your storage to 25 years, valued at up to $620*. Terms and conditions * This upgrade offer is available across all pre-paid cord blood and cord tissue plans for those who register with Cell Care via the Melbourne Essential Baby and Toddler Show, 28th- 30th April, 2017. This offer can only be used when upgrading from an 18 year storage plan to a 25 year pre-paid storage plan, which requires the enrolee to select a 25 year storage plan from the online enrolment page. The total upgrade value per enrolment will not exceed $400 for cord blood and $620 for cord blood and tissue. This offer cannot be used with any other promotional offer or discount. This offer is valid for new enrolments only and does not apply to any previous storages with Cell Care. This offer cannot be used for annual plans and is not redeemable for cash. This offer begins on 28th April 2017 and expires at 5:00 pm AEST, 16th May 2017.

50% off Glass Bottle BundleCherub Baby - B9

EXPO ONLY 1/2 Price, now $55, Cherub Baby Glass Bottle Starter Kit includes:

2 x 150ml Glass Bottles with Colour Change Silicon Sleeves, 2 x 240ml Glass Bottles with Colour Change Silicon Sleeves, 4 x Extra Teats, 1 x Cooler Bag



50%+ off Bottle Warmer BundleCherub Baby - B9

Cherub Baby expo only Bottle Warmer Bundle.

2 x Click n Go Warmers, 1 x Click n Go Insulated Bag, 2 x Gel Cooler Packs, Now $30 – save over 1/2 price.

50% off Food Feeding SystemCherub Baby - B9

Cherub Baby expo only Fresh Food Feeding System includes: 1 x Steamer Blender Bottle Warmer & Steriliser 50 x On The Go Food Pouches 1 x On The Go Food Pouch Warmer 1 x Cherub Baby Cooler Bag 2 x Food Pouch Spoons This bundle is now $150 and worth over $300.

50-70% off RRP on 2016 rangesChi Khi - D20

Shop 2016 Chi Khi range at as little as $10, $20 & $30.

20% off First Aid Course & KitChild Revive - AH5

Purchase a Parent First Aid Course Gift Voucher and our Family First Aid Kit and save over 20%. 1. One Voucher + First Aid Kit $115 (RRP $145) 2. Two Vouchers + First Aid Kit $167 (RRP $210) Other discount option is Gift Voucher only for $63 each (RRP $75) Public Courses run approximately once/month on weekends at each of the following locations: Mitcham, Mt Waverley, Elwood, Maribyrnong, Coburg and Berwick. Dates available at http://www.childrevive.com.au/publiccourses-vic.html. Gift Vouchers valid until 31/12/2017. Gift Vouchers emailed to purchasers on 31/04/2017 and voucher code to be used to book into your nominated course online. However, once a course is marked online as Fully Booked then no further bookings will be accepted to that course. If a course date change is requested then our standard rebooking policy applies (refer to website). Gift Vouchers also valid at Private Courses where there is a minimum of 6 full fee paying attendees (maximum of two Gift Vouchers per Private Course).

Baby Booties & Mary-Janes $25CHOOZE Footwear, Apparel & Accessories - C61

All Baby Booties and Baby Mary-Janes $25 ($15 OFF – RRP $39.95). Offer only valid during the Melbourne Baby & Toddler Show.




30% off all kids’ shoesCHOOZE Footwear, Apparel & Accessories - C61

All kids’ shoes 30% OFF retail price. Offer only valid during the Melbourne Baby & Toddler Show.

Lactose, Sugar Free & AlkalineClasssica International - E75


Organic Spelt Milk Drink 1 Litre Ideal natural alternative to formula milk. A Tasty and Healthy alternative to Dairy and Soy Milk A pure plant based drink with a light smooth taste. The launch rides on the back of growing consumer awareness of Spelt, the ancient grain that contains a wide range of nutrients, including Fiber and Vitamin B. As a fermented product it has a natural sweetness without any added sugars or sweeteners. Poggio Organic Spelt Milk is a refreshing, indulgent drink that can be enjoyed as a hot or cold beverage or served over cereal. Extremely easy to digest and particularly suitable for those who suffer from milk intolerance. Spelt is loaded with essential nutrients that promotes optimal health.

– Made from 100% FERMENTED Organic Wholemeal Spelt
– Rich in Vitamins, Protein, Fibre, Minerals, Calcium, Selenium, Iron & Amino acids
– High in B Vitamins, Manganese, Thiamin, Copper, Magnesium & Zinc
– Versatile and free from flavourings
– Valuable source of soluble Fibre
– No Lactose, Fructose or Cholesterol
– Suitable for Diabetics, Vegetarians and Vegans
– No added sugars or sweeteners
– Free of Preservatives
– No Artificial Additives
– FODMAP friendly
– No milk-protein
– Low in fats
– No GMO
– Low G.I



Save $98 on Cocoonababy packCocoonababy - F63

Buy a Cocoonababy, a spare fitted sheet and a Cocoonacover for $349 (normally valued at $447).
Offer valid on purchases made at the Melbourne Essential baby & toddler show only.

Save $69 on Cocoonababy packCocoonababy - F63

Buy a Cocoonababy and receive a free spare fitted sheet valued at $69.
Offer valid on purchases at the Melbourne Essential baby & toddler show only.

Exclusive Expo SpecialCryosite - D18

Sign up on the expo weekend and go into the draw to win 18 years of cord blood storage free of charge.

up to 35% off selected brushesDessata Detangling Brush - F69

Save up to 35% on Dessata Detangling Brushes with these exclusive prices for the Essential Baby & Toddler Show visitors:

– Colors/Professional/Summer Detangling Brushes $20 each – value $26.95 – $29.95

– Limited Edition Brights & Prints Detangling Brushes $25 each – value $29.95 – $32.95

– Bright Metallic Duo Gift Packs $40 each – value $62.90

Only while stocks last.




2 for $55Doorbrella - D45

Show only exclusive! Be one of the very first to own the new and original DoorBrella Wet Weather Attachment. DoorBrella are offering a show only promotion of 2 for $55! Perfect for ensuring both cars are covered! *must be purchased at the Melbourne Show 2017 between 28th April and 30th April, 2017. RRP per unit $29.99. Save $5!

A 1st birthday to rememberEnhance Photography Studios - E5

Save over $600 by purchasing your 1st birthday cake smash starter package today. the package includes;

A full family shoot ending in a cake smash for your child.
A cinematic design appointment of the best images from your session.
Your favorite family shoot in a 10×8″ print.
Cake styling and decorations.
A pack of 12 thank you cards.
PLUS have your 10×8″ print upgraded to an 8×12″ ice block if you purchase at the stand today.

FREE ergoPouch Bamboo Sheets!Ergo Pouch - D41

Purchase ANY ergoPouch products across our entire range to the value of $150.00 at the Melbourne Essential Baby & Toddler Show and you will receive a FREE Bamboo Stretch Sheet valued at $39.95!

The innovative range of ergoPouch fitted stretch sheets are designed to fit any cot or single bed! The luxuriously soft sheets are made from a skin-friendly, hypoallergenic bamboo jersey and feel beautiful against your child’s skin. Available in Natural, Pink, Mint and Grey (subject to availability).


Swaddle Grobags 2 for $50Gro Company - C28

Expo Special only offer… White and Marl Grey (Light & Cosy) Swaddle Grobags are 2 for $50. Normally RRP at $44.95 each.

The easy transition from Swaddle arms in to Newborn Grobag Arms Out!

Whilst stocks last, don’t miss out!!


Baby Bundle DealHarry High Pants - A15

Visit Harry High Pants at stand A15 to receive our Exclusive Baby Bundle Pack for only $110 (RRP $138.95)

Baby Bundle consists of your Baby essentials – a Pram Liner, Baby Change Set & Dribble Bib.

**Exclusive Baby Bundle offer is only available at the Melbourne Essential Baby & Toddler Show 2017**

SAVE $35 on an Expo Trial PackHippybottomus Cloth Nappies - A17

Our award winning cloth nappies are great for your baby, the environment and your back pocket!
Exclusive to the expo we are offering Trial Packs for $90. You save a huge $35!
Each pack includes:
6 x Stay Dry Bamboo Nappy (inc Bamboo Insert)
1 x Extra Bamboo Insert
1 x Wetbag
1 x Roll of Nappy Liner


Free nursing bra promotionHotmilk Nursing Lingerie - E55

Come and meet the experts and with every two nursing bras purchased, you’ll receive a third FREE!

15% of all I-Angel Carriers!i-angel Australia - E13

Save 15% off the normal RRP on all I-Angel Baby Carriers!



$5.00 off Baby Wrapz 2Idol Eyes Australia - F13

$5.00 off Baby Wrapz 2 sunglasses plus the chance to win 1 of 200 semi-hard case.


New and Exclusive Show SpecialImpressionable Kids - F37

To start the New Year off with a “Bang” Impressionable Kids will be offering for the first time ever, a very generous $30 off any framed impression, come and visit our stand F37 and see our beautiful range of keepsakes. We will also have a Special Offer for our expecting Mums.



Win your Frame for Free!Impressionable Kids - F79

For the first time ever one lucky Impressionable Kids customer will Win their frame for Free !!!!!

All you need to do is have your impressions taken at the show and not only do you receive a very generous $30 off your impressions but you will also go into the draw to “Win your Frame for Free” !



Your Chance to Win $1,000 Cash!Income Solutions - E81

If you make a booking for a complimentary appointment with one of our Financial Planners over the weekend, you will go into the draw to win $1,000 cash!
*Appointment must be attended to remain eligible, draw to be announced 5:00pm Friday June 30th, 2017



Save Up To 30%Kangatraining - E8

30% off chocolate Milkbar Lifestyle Nursing Pillows, 15% off Hug-a-Bub wrap carriers and ring slings, 15% off Manduca baby carriers and wrap slings.


Up to 40% off all pram linersKeep Me Cosy - F55

Keep Me Cosy, all products up to 40% off regular price – while stocks last!

Up to 50% off ticketed pricesLittle Bubba - E23

We will be offering to all expo customers up to 50% off all ticketed prices on our summer range of babywear and accessories.

5 for $100 – STARTER PACKLittle Turtle Baby - D27

Set up your Baby’s Nursery with this AMAZING Starter Pack! Over $185 value for just $100!

Choose a Knitted Cotton Blanket and your choice of 4 other items from our Fitted Bassinet / Cot Sheets range (circle, oval and rectangle shapes); Baby Wraps (jersey or stretch muslin); Hooded Towels; Change Mat Covers; The Teething Egg; Burp & Bib Sets or Peggies.



Save 15% off all productsLove N Care - D11

Love N Care are offering 15% off all products from their two new brands Mutsy & Egg Strollers at our Melbourne Show!

These beautiful, unique and high quality prams are designed in the UK & Netherlands so don’t miss out!


Mamaway-Expo exclusive deal!Mamaway Maternity - B7

Come visit us at stand B7 at our Melbourne show and trial the best postnatal recovery belly band on the market + enjoy expo exclusive prices, expert advice and prizes to be won!

Offer includes: Save $30 on Multi-function pillow, Save $14.95 on Baby Ring Sling Save $10 on best-selling seamless bra.

Goodie Bag – while stocks lastMelbourne's Child - E17

Visitors to the Melbourne’s Child Magazine stand can sign up for our E:newsletter for their chance to receive a FREE goodie bag (while stocks last) together with the opportunity of winning a Mum and Bub Gift + Book Pack courtesy of Melbourne’s CHILD Magazine.



HUGE SALE RACK- up to 50% offMickey Rose - F27

Huge sale rack of Mickey Rose, up to 50% off selected items as well as Bundle and save promos. Items selling quickly and not to be missed.


30% off organic Baby BundleNatural Aid Australia - A33

Natural Aid’s Blissfully Calm Organic Baby Lotion is just what the name implies – superbly formulated using nature’s supreme chamomile and calendula flowers infused into a beautifully lavender fragranced and nourishing organic base cream to give baby a sense of comfort, security and closeness.

Natural Aid’s Organic Nappy Rash Cream is a delicately fragranced formulation infused with Calendula flower extract and homeopathic actives to give fast, gentle and soothing relief to your baby’s tender skin whilst also nourishing and hydrating the skin.

No more redness and inflammation that causes distress to your baby, as Calendula is one of the oldest known healing herbs in the world and a curative to keep baby’s skin clear, soft and supple.

Normally priced at $33.00 for the two, seeing now at special price of $20.00.

15% off Organic Calendula CreamNatural Aid Australia - A33

Natural Aid’s superb 60mL Organic Calendula All Purpose Cream is a must for every household.

You will love the fresh fruity fragrance of our organic creams. An excellent healing cream for rashes, inflamed skin with redness (especially when bubs is teething and dribbling, making their chin red and sore), dry irritated skin, post-operative wounds and cuts, scrapes and open wounds.

Normally $17.95, an exclusive show deal will mean you can purchase at the show for $15.25.


20% off Tots BoxNatural Aid Australia - A33

Natural Aid’s Tots Box contains 10 homeopathic complexes suitable for ailments common to little ones plus an organic Arnica Cream and Calendula Cream. The 10 remedies are in liquid form with droppers and include Tots Calming, Tots Colic, Tots Teething, Tots Sniffles, Tots Dry Cough, Tots Chesty Cough, Tots Earache, Tots Separation & Anxiety, Tots Tummy Bug & Tots Constipation. The remedies are suitable and safe for newborns upwards, and have a 5 year shelf life. Presented in a beautiful sturdy and colourful box, this is a great deal.

$50 Off all Value PacksNature Direct - B13

It’s time to ditch the dirt and dangerous toxins and enjoy a cleaner, healthier way of life. Get $50 off eligible Nature Direct Value Packs. Switching to safer cleaning solutions means you should never have to compromise on quality or pay an exorbitant price which is why Nature Direct is a safer choice – a smarter choice. Created from 100% organic and indigenously sourced plant based ingredients, including pure essential oils, our home care cleaning solutions cut through soap scum and grime leaving you with a sparkling spectacular result. • No toxic chemicals • No artificial colours or fragrances • No parabens, pollutants, phosphates, petrochemicals and definitely no palm oil • No sulphates • No chlorine or caustics • No toxic residues • No BPA in our bottles • No testing on animals • No GMO ingredients • 100% biodegradable and septic, sewage and greywater safe We source the highest quality ingredients sustainably from across the globe so you enjoy powerful products and peace of mind.


20% – $40% off ServicesNurturing Interiors - B15

We will have exclusive 20%- 40% specials on selected services. Save $80 on your Kickstart Consult now $120. Save $300 with our Simple Easy Basics Package now $700 Save an amazing $500 on our Personalised Experience Service now only $1980 These Specials will only be available during the show. Additional travel charges may apply.

15% off Cot Fitted SheetsOrganature - A27

15% off our beautiful, organic cotton, cot fitted sheets, Made in Victoria

Any of our Poplin colour range and our winter weight flannel.

Melbourne Baby and Toddler Show ONLY, this special is not available at any other time

*If we do not have available to take on the day we will post free of charge within 2 weeks. Must be paid in full on the day


Free 3D Head Shape AnalysisOrthokids - C45

Orthokids are Melbourne’s Plagiocephaly (flat head) experts. At this year’s show we will have our 3D head scanning suite staffed by clinicians with specific expertise in baby head shape assessment.

We are offering free 3D scans for babies aged 4-10 months of age. Please note, this will not include a full consultation. Follow up appointments will be organised at our scanning clinic in Surrey Hills.

Avent Gift With PurchasePhilips AVENT - C27

Purchase the NEW Philips Avent 4-in-1 healthy baby food maker and receive a pack of 2 Fresh food storage pots valued at RRP $15.95 for FREE! Offer valid on purchases at the Melbourne Essential baby & toddler show only. The Philips Avent 4-in-1 healthy baby food maker lets you spend less time in the kitchen and more time with your bub. You can steam, flip and blend healthy baby meals in the large 1 litre jar. You can then store and defrost healthy baby meals. The Philips Avent Fresh food storage pots let you properly portion and store the healthy baby meals you make with the Philips Avent 4-in-1 healthy baby food maker. 

Complimentary Acrylic FramePitter Patter Portraits - D31

Receive a complimentary Acrylic frame valued at $450, with a purchase of our amazing Belly and Baby Portrait Package for only $50. The package includes two portraits sessions, maternity and newborn, and your favourite image as fine art print, presented in a complimentary acrylic frame. Let us create beautiful artwork and memories to last you a lifetime.

Exclusive Expo 25% DiscountPramrolla - F39

Pramrolla is offering a 25% discount off the list price on Pramrolla. Suits any 3 or 4 wheel pram!

Buy Pramrolla at the Expo for $112.50 and save over $50 from the online price. Melbourne Essential Baby & Toddler Show 2017 only.



WIN a $2,000 Gift Card!Real Insurance - C63

Visit the Real Insurance stand for your chance to WIN a $2,000 Gift Card! Plus get your FREE Parenting Hacks eBook!

T&C: By entering this competition you consent to being contacted about our life insurance products. Promotion commences 28/04/2017 and ends 30/06/2017. Must be Australian resident between 18 – 79 years of age to enter. Competition terms and conditions available realinsurance.com.au/win/terms-and-conditions Permit no. NSW LTPS/17/12198.


Free Organic Nursery/Toy SprayResparkle - Organic Homecare - E3

Purchase 2 x Resparkle’s Natural Baby Laundry & Soaker and receive a FREE full-size bottle of our Organic Nursery & Toy Cleaner!

20% off Ripe MaternityRipe Maternity & Nursing - F21

20% off all Ripe Maternity, includes nursing tops and dresses.

$100 off all Rocking ChairsRocking Baby - F103

Our exclusive show sale is $100 off all rocking chairs valid for the duration of the show. You can purchase directly from our stand or use promo code SHOW at checkout if purchasing from our website. Rocking Baby offer stylish and comfortable rocking chairs that are hand crafted in a solid birch wood frame and upholstered in a linen cotton blend. Our rocking chairs are a timeless statement and perfect for nursing babies.


15% off swingsSleepyjays - E71

Normal swings sell from $100. up to $140.00 with two matching cushions. a discount of 15% will apply to all Fabric and canvas swings brought at the Expo, all Plain canvas swings will be discounted by 10%

20% off plain canvas swingsSleepyjays - E71

Plain canvas swings come in navy,Orange,light green, dark green,black,purple,and pink. All come with 2 cushions


Buy 2 and Save Over 20%SRC Post Pregnancy Recovery Shorts - F40

SRC Pregnancy Shorts and Leggings are ideal for providing pain relief during pregnancy and treating Low Back Pain, Pelvic Girdle Pain, Mild Varicose Veins, Sciatica and Vulval Varicosities. SRC Recovery Shorts can assist women with fast tracking recovery after pregnancy by treating Abdominal Muscle Separation, Perineal Tears and stitches, C-Section wounds, Sciatica and Low Back Pain. Buy ANY 2 compression garments for $300 instead of $378 (or $388).

Free Thankyou Baby WipesThankyou - B31

Receive a free packet of Thankyou Baby wipes with any purchase of a Thankyou Baby Bundle!

15% Off Bundle for FamiliesThe Walzing Moose - F50

Visit The Waltzing Moose at stand F50! We’d love to meet you.

Order 1x Birth Ruler & 1x Growth Ruler receive a 15% discount off the RRP (save $25).
Order 2x Birth Rulers & 1x Growth Ruler and receive 15% discount off the RRP (save $35).

Free postageTooshiPut ™ - F106

Free postage on all paid orders made on any of the three expo days

Save over 40%Tri Nature - Eco Products - B23

SAVE OVER 40% ON ALL NINE OF OUR EXPO EXCLUSIVE PACKS. Including natural cleaning, laundry, personal care, kids and baby products. ONLY WHILE STOCKS LAST!


Get a free travel pack of WaterWipesWaterWipes - E63

When you purchase 4 or more packs of WaterWipes you’ll receive a FREE travel pack (10 wipe pack).

In addition, all packs are 33% off RRP so come and stock up and pay just $5 per pack (RRP $7.50).

33% off WaterWipesWaterWipes - E63

Save 33% off the normal retail price of WaterWipes. Stock up on WaterWipes for just $5 per pack (normally $7.50).

Q Toys Natural Wooden BlocksWild Woodland Toys - F29

RRP $62.00
Dimensions: 28 x 36 x 4cm
Material: Plantation timber and non-toxic paint
Made from non-toxic, child safe materials
Carefully sanded blocks dyed with natural colors
Includes 34 wooden blocks with a wooden storage tray


45% OFF Coffee Cup TeethersWinter & Vine - E83

Receive 45% off our Beech Wood Coffee Cup Teething Blocks.

An original design by Winter & Vine©.

Our teether toy is made from quality natural beech wood which is naturally antibacterial, non-allergenic, and non-toxic. Each teether is sanded smooth and etched with our signature design. Perfect accessory for any Mummy and Me coffee dates or flatlay prop!

50% off Print HangersWinter & Vine - E83

Purchase any My Hidden Forest Print from our stand and receive 50% off our signature Print Hangers. Our print hangers are the perfect match for Melbourne Illustrator’s My Hidden Forests Prints. Our scandi inspired hangers are made with hand painted beads and fixed with magnets so you can swap out all your favourite prints. Limited stock available.

European Eco-friendly toysWise Elk Toys - A19

We will provide specials on all our available products for the duration of the exhibition. A minimum of 15% for each toy or more.