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Exclusive Show Specials

$20 Off – ECO Play Mat & BagE5

RRP $189.00. EXPO Special $169.00.
Mat includes a FREE Carry Bag!

$200 off bloom fresco highchairG9

The most stunning high chair. From cradle to chair at the table this is the one to have.


Babyzen YOYO+ Stroller from newborn, the ultimate in strolling. So light like and handbag so small you take it on the plane.

$5 off 2 Nail SnailsH27

RRP 1 Nail Snail $19.95
Purchase 2 and get the second one for $15.

10% OFFC32

Come visit us and buy your favourite MooGoo Baby Products with 10% discount

25% off all cot duvet setsA3

Come and visit us to see and feel the premium European quality of our 100% organic cotton products.

25% off all productsD5

25% off all products:

Electric Breast Pump (Single/double)/Electric Sterilisers/Nail Trimmer/Cooler Bag/Feeding Solutions

25% Off MembershipH43

Membership: Quarterly Magazine, Free samples, Social Register, Information Sheets, Members only area on the EAA website

2XU – 20% Off All ProductsD21

Be educated on the benefits of wearing 2XU compression pre and post-pregnancy, with garments designed for support and all day comfort. You will have the opportunity to try on items and be fitted by technically trained staff. Visit the 2XU booth to receive 20% off all products and to go into the draw to win a $250 online voucher!


Baby Studio Swaddle Pack designed to remove confusion of “what swaddle do I need”.

30% off on Organic Cotton Baby ProductF30

We, Boutique with Love, want to give the best to all babies and toddlers.
Our top range organic cotton products include comfort toys, pillows, blankets, mittens, bibs and much more.
This special is for expo visitors only. While stock last.

ABC Reading Eggs – Free puppet when you spend $50K8

Receive a FREE hand puppet valued at $25 when you spend $50 at the ABC Reading Eggs stand. Valid until stocks last.

ABC Reading Eggs – Save up to 60% on Book PacksK8

ABC Reading Eggs Book Packs are a wonderful complement to the ABC Reading Eggs program. Each pack includes a set of reading books, activity books, flashcards, and stickers, and is catered to different reading levels to build upon key literacy skills covered in the program.

All Baby Booties $20!G6

All Baby Booties are $20 (Show Special ONLY)
Soft soles, elasticised ankles with super cute prints!

Ashberry Lane – Save over 25%K10

Let our animals guide you and your little one along the magical journey of discovering language. This wonderful assembly of intricately stunning Scientific Illustrations from the turn of the century, embody a quintessentially French mix of modernism and provenance.

Exquisitely finished with matt gold edges and gold foil detail, visit Ashberry Lane at Stand K10 to pick up 2 beautifully boxed sets for just $50! That’s a saving of over 25%.

Attipas Australia – Two pairs for $60G28

Exclusive Show Price Only!
Buy Two Pairs of Attipas Shoes for $60.

Austide International Trade Pty Ltd – 30% off for Certain Products B22

  • 30% for BBV Top to Toe baby wash
  • 30% for BBV Baby Moisturiser and more

Baby Tooth Land – 17% off Baby Tooth KeepsakesB14

Save, organize & cherish your child’s precious baby teeth & never worry about losing them again.
The Baby Tooth Album is the world’s first baby tooth keepsake organiser. It has 20 tooth compartments designed to house all baby teeth.
Give baby teeth a home in family memories with the Baby Tooth Album. Normal RRP $29.95 plus $7.50 delivery
Exclusive Show Special: Only $25 – choose from Fairyland or Pirate Island design

Baby Tooth Land – Buy 2 Banana Brushes for $25B14

Save 30% when you buy any 2 teether toothbrushes from our Baby Banana Brush range.
An infant teether and toothbrush in one, perfect for bubs to chew on to relieve teething gums and is also the ideal first toothbrush to learn good brushing habits.
Invented by a USA dental hygienist and designed to be soft, flexible and bendable, making it far safer than a traditional hard toothbrush.

Normal RRP $17.95 each plus $7.50 delivery
Exclusive Show Special: Buy 2 for just $25

Baby Tooth Land – Save 15% on Tooth TissuesB14

Suitable for newborn to 16 months, Tooth Tissues are natural bamboo dental wipes designed for the safe and effective removal of plaque and milk build up from baby’s gums, teeth, tongues and cheeks.
All natural, fluoride free, with soothing aloe vera and xylitol – a proven cavity fighter.
Invented by two dentists for their own kids because they know that a good oral hygiene habit starts from birth.

Normal RRP $14.95 plus $7.50 delivery
Exclusive Show Special: Save over 15% when you buy 2 pouches for just $25

Balance Buddy – Was $129 NOW $80A13

Visit the Balance Buddy stall at the Essential Baby & Toddler show to score a show special on our balance bikes.
For the duration of the show, balance bikes will be $80 – That’s a massive saving of $49!

Bespoke Baby – 15% OFF Nappy BagsA12

As an exclusive show special, we will have 15% selected items, including Nappy Bags. A nappy bag is a must have for every Mum. We stock stylish and practical nappy bags for modern Mums. Come and check out our range of unique baby clothes and enter our Nappy Bag giveaway competition. See you there x

BIBO WATER- Save $300 on a BIBO Water BarF32

We are offering the BIBO Water Bar for $995 instead of $1295 (RRP).
Buy a BIBO Water Bar at Stand F32 and you may receive a surprise bonus attached to your order.

Billie the Kid – 20% off all Trucker HatsD30

We make Trucker Hats… little ones! Designed especially for babies and kids to fit from only 3 months old and up to 10+ years. Available in black or pink and 4 different sizes complete with your child’s initial on it. Our little Truckers will be available at the show for only $20 each, usually $26, that’s over 20% off!

In addition to our Trucker Hats we also have a cool range of apparel and our popular Mini Alphabet Satchels. Pop on past our stand and say hi!

Blackmores – 40% OFF selected productsWELLBEING ZONE

  • Scan for your free Gummies.
  • 40% off selected Blackmores products.

Broken Tricycle – 25% off all clothingH30

All visitors to our stand H30 will receive 25% off all our GOT’s certified organic clothing. Visit our stand H30 & enter our competition for a chance to win $200 worth of “Broken tricycle” product to enter, simply leave your email address in our jar!

CHOOZE Footwear, Apparel & Accessories – 30-50% off Shoes & ApparelD23

From 30% to 50% OFF all shoes and apparel at the Show! – Some extra little SHOW ONLY exclusives under $25!

DASHBA PTY LTD T/A MISCHIEF & CO – 30% off all T-ShirtsE17

Visit us and shop the latest in streetwear and top kids fashion with an exclusive 30% OFF on the entire range of Mischief & Co. tees, including premium ultra soft tees, Australian organic cotton & luxury t-shirts.

EARLYVIEW 3D/4D ULTRASOUND – 20% off all packages*A10

*Booking must be made during the expo.

*Excludes key to my gender and key to watch me grow packages.

Edwards & Co – 15% off all productsJ14

Take 15% off the RRP on all Edwards & Co products, including our strollers, bassinets, and accessories.

Elle HQ – 20% off everything!H17

To celebrate our first year at the Essential Baby & Toddler Expo, we are offering 20% off the entire stall for the duration of the show!

Note: Exclusive Show Special is only valid for purchases made at the Essential Baby & Toddler Expo from 22/09/17 to 24/09/17 inclusive. Sales are final unless deemed faulty. Cannot be used in conjunction with any other offers/vouchers.

Elle HQ – Spend $100 receive $25 voucherH17

To celebrate our first year at the Essential Baby & Toddler Expo, we are offering a $25 voucher with purchases over $100. This can be redeemed online at

Note: Exclusive Show Special is only valid for purchases made at the Essential Baby & Toddler Expo from 22/09/17 to 24/09/17 inclusive. Sales are final unless deemed faulty. Cannot be used in conjunction with any other offers/vouchers. $25 voucher provided with total purchases over $100 after Expo promotions have been applied. Vouchers need to be redeemed by 31/10/17. This voucher may not be exchanged for cash.

Elle HQ – Spend $50 receive $10 voucherH17

To celebrate our first year at the Essential Baby & Toddler Expo, we are offering a $10 voucher with purchases over $50. This can be redeemed online at

Note: Exclusive Show Special is only valid for purchases made at the Essential Baby & Toddler Expo from 22/09/17 to 24/09/17 inclusive. Sales are final unless deemed faulty. Cannot be used in conjunction with any other offers/vouchers. $10 voucher provided with total purchases over $50 after Expo promotions have been applied. Vouchers need to be redeemed by 31/10/17. This voucher may not be exchanged for cash.

Emilia Elliott – Free teether with >$100 spendJ36

Get a free teether when you spend more than $100. Scan your ticket at our booth to stand a chance to win one of our tops.

Ergo Pouch – 20% off new season productsH4

The ergoPouch 2017 Spring/Summer range has landed and here is your opportunity to receive up to 20% off this new season range!  6 New Print Collections & a NEW Summer Sleep Wear range that can be mixed and matched under any ergoPouch Swaddle, Sleeping Bag or Sleep Suit Bag!

Familoo – 15% off all Familoo SeatsK3

Normally $64.95 but ONLY $55 per seat or 2 for $105 as an exclusive show special!

First Pharma – 50% off DermaScarA19

DermaScar is a topical silicone gel that is clinically proven to lighten, soften and flatten scars. It improves the long-term appearance of scars and helps to relieve itching, pain and discomfort associated with scars.

The use of silicone gels, such as DermaScar®, is recommended by plastic surgeons and dermatologists as a first-line treatment for scars, especially raised scars.

DermaScar Scar Reduction gel – $7.50 DermaScar + 1% Vitamin C – $12.50 DermaScar + 10% Vitamin E – $12.50 DermaScar + 1% Vitamin C & 10% Vitamin E – $20.00

FOR BABY AND UP – 50% i play. Swim and Sun ClearanceH12

Visit our stand to get up to 50% off i play swim and sun wear. This includes i play. swim nappies and hats.
The discount will apply to clearance items only as marked during the 2017 show.


We want to help you keep bub clean during mealtime, while still looking cute with our MooGoo Bib. FREE with any purchase.

Great EXPO ONLY SpecialsStand G50

Multiple purchase – special EXPO ONLY offer,

We know that when you need a breastfeeding Cover you are going to need more than one. Let’s face it, you’ll need one in your nappy bag, one in the car/pram, and another in laundry rotation.

So why not make the most of this amazing EXPO ONLY special and come on down to our stand for some great multiple purchase prices?

Standard RRP for a Smylyn Bubby Cover is $39.95

At the expo – Buy two for only $70.00 (That’s a saving of almost $10).

BUT WAIT – Buy three for only $100 (That’s a saving of nearly $20 – which is close to 20% OFF)

Come and visit our stand to see the amazing range of fabrics/patterns that we have to choose from.




Hippybottomus Cloth Nappies – Exclusive Show SpecialsC4

Come and visit us at the expo and grab your: Expo Trial Pack (including 6 nappies and extras) for $90, Expo Nappy Bundle (including 12 nappies and extras) for $175 or Expo Nappy Stash (including 24 nappies and extras) for $340.

Hotmilk Nursing Lingerie – Buy 2, get 3rd FREEJ28

Buy any 2 nursing bras and get the 3rd free which is a massive saving to get your Nursing wardrobe sorted! Come and meet our experts who will help you work out what you need and when.  We talk you through your current size, your stage, and we then give you a recommendation of what we think will see you through your breastfeeding journey.

Idol Eyes Australia – Win a semi-hard caseB44

Purchase the world’s only convertible baby sunglasses, “Baby Wrapz 2” at the Essential baby & toddler show – Sydney and you have the chance to win 1 of 200 semi-hard case plus save $5.00 off the RRP. Good luck.

Idol Eyes Australia – $5.00 off all baby sunniesB44

Just in time for summer all Idol Eyes Australia baby and kid’s sunglasses will be $5.00 off the RRP. Only available at the Essential baby & toddler show. All traditional sunglasses with temples (arms) will also come with a free sunnies cord to prevent loss. Don’t miss out, see you there.

Idol Eyes Australia – Premy Wrapz world launchB44

The first premature baby sunglasses “Premy Wrapz” will have it’s world launched at the Essential baby & toddler show. With a soft rubber frame for comfort, 100% UV protection (PC) lenses and an adjustable neoprene headband these cute little sunnies will make a huge difference to the eye-care required by these tiny babies. Available in baby pink and baby blue. Just in time for summer so buy at the show and save $5.00 off the RRP.

Impressionable Kids – $30 off all framed impressionsH16

Impressionable Kids are once again offering a very generous $30 off all framed impressions and with the added bonus of being able to “win your frame for free” !!!! We also have a Show special for those of you that expecting soon !!!!

Incy Interiors – 20% off everythingJ40

Make a purchase at the show and receive 20% off the purchase

Jamberry Nails – Expo Bundle (save $25.50)H12

4 sheets of Wraps

1 Mini Heater

1 Application Kit

Kangatraining – 15% off RRP Manduca & HugabubB30

Receive 15% off any Manduca carrier and/or Hugabub wrap at The Essential Baby & Toddler Show Sydney.

Kindershare – 50% OFF Fees for 3 monthsB40

50% off fees for 3 months for any new items listed during the 3 days of the baby show.

Kooshy Kids – Free Family Passport WalletA17

Free Passport Wallet ($29.95) with any purchase of $60 or over

Kooshy Kids – Was $149.95 Now $100A17

3 in 1 Infant Travel Bed ( Was $419.95 Now $100)

Kooshy Kids – Was $69.95 Now $60A17

Kooshy Kids Kooshion and Foot Pump

Little Bud – Show Special $4 eachG2


Little Toggs Pty Ltd – 30% off original Happy NappiesC21

30% off the original Happy Nappies and selected swimwear!!
Don’t miss out on this fantastic sale.

Logan and Alice – Any 2 x Teethers for $25B32

Purchase any 2 Logan & Alice Teethers and get them for $25 normally $15 each only at the Show

Ma Mer – 50% Off Handbags ( Was 39.99 Now $20)F25

Our Mini handbags will have 50% off the regular price (Regular price $39.99), get your for $20

Ma Mer – Save $29 (organic cotton bloomers & nappyF25

And 3 pack of organic cotton bloomers & nappy covers will be for $20 (regular price $49)

Ma Mer – Tights 3 for $15F25

Our tights will be 3 for $15 (regular price $45)

MAGFORMERS Magnetic Construction Toys – Up to 20% off MagformersH28

A whole range of Magformers will be available at the EBT Show Sydney at Special Show Prices of up to 20%. Magformers is the original premium quality magnetic construction toy that is always innovating with the aim to help your child’s brain development. Magformers is a perfect learning toy for children from 18 months to school ages. Quoted as: “the most played with toy in the house” – Malory, VIC “best present EVER” – Jennifer, NSW “most interactive and educating toy” – Lisa, VIC “a great toy for traveling” – Tricia, ACT

Maive & Bo – $10 off New Maternity DressB16

Maive & Bo will be launching it’s new lace maternity dress at the Essential Baby & Toddler Show in Sydney. To celebrate it’s launch, we’ll be taking $10 off its retail price ($85.00) during the exhibition only – so you’ll be able to pick the ultimate baby shower dress up for only $75.00.

Marie Ramos Photography- $99 Baby Imprint Show SpecialF9

2 imprints on a matt ceramic tile presented in a vintage box frame. Valid for purchase during the Show.  Add-on costs: $25 for glazed finishes. $25 for other frame choices.

Massive show specials!H49

20% off all Mamma-pillo Organic bundles.
15% off all ECO Mamma-pillo’s.
Plus lots of other amazing Expo only offers

Mimi Bubba Shoes – Get 15% off all our shoesA20a

Browse through our selection of European designs and take advantage of this exclusive expo offer.

Mimmi Select – 15% off all gift setsK6

15% off all gift sets :Happy ocean party gift set(7pc) /Learning tableware gift set (4pc)/Happy forest tableware gift set(6pc)/Special baby show gift set (teether+learning bowl+learning spoon) all gift sets comes with a free mimmi select tote bag.

The offers are only valid while stock last.

My Gym Australia – Parents’ Night Out (20% off)J24

Need an evening without children? My Gym’s Parents’ Night Out gives you the opportunity to take a well deserved break. Go Out for a night on the town feeling confident that your little ones are safe and having the time of their lives with their favourite My Gym teachers. This incredible evening for your children is filled with a variety of fun games, rides and activities. They won’t want to the night to end! And do not worry about food—We will take care of that too!

  • Perfect for children 4 years and above!
  • Children must be toilet trained and able to separate from parents
  • Dinner and craft is provided! Members: $35/ Nonmembers: $40 (Normal Price is $50) Thursday or Friday 6:00-8:00pm

New and Exclusive Show SpecialF31

We are offering $30 off each framed impression plus you will go into a draw to WIN you frame for FREE

Organix – 30% off Organix Fruit PotsC7

Delicious fruit purees made from 100% organic apple & raspberry and 100% mango & apple. Nothing unnecessary added. Perfect for mums on the go, no need to refrigerate until opened. Each pack contains 4 pots selling for $4.00 or the equivalent of $1 per pot.

Organix – 50% off Snack ShowbagC7

The Organix snack show bag contains our 5 leading products – one pack of each of the following lines: • Carrot Stixs • Cheese & Herb Puffs • Noughts & crosses • Mini Gingerbread biscuits • Apple & Strawberry Fruit Gummies Perfect for your little toddler who is always on the go

Red Nose Baby Wipes – 60% Off (ONLY $2 per pack of 100s)G16

60% off Red Nose Baby Wipes

ONLY $2 per pack of 100s

(limit 6 per customer)

RedsBaby – Up to $150 of bonus accessoriesJ12

Visit Redsbaby at stand J12, and receive up to $150 of bonus accessories of your choice when a pram is purchased


20% off all Ripe maternity & nursing at the show

Rockdale Mattress Factory – 15% off Custom Cot MattressG32

EXCLUSIVE TO Baby and Toddler Show First Time Ever- Book your custom-made Bambino Pocketing Cot Mattress and receive 15% off. Bambino Pocket Spring and Latex Mattress Description of Mattress: Pocket spring system which is tempered. It has an Organic cotton cover that is quilted to perforated Belgium latex and Australian Wool. This is a Hypoallergenic & Ventilated Mattress Production Time: 7-10 working days Minimum of 50% non-refundable deposit must be paid at the show. The mattress is to be picked up at 56 Fairford Rd Padstow NSW 2211. Offer Valid: 22-24 September at the Baby and Show Exhibition ONLY

Royal Life Saving NSW – 50% off First Aid training!E41

Come and visit Royal Life Saving at our stand for exclusive show specials such as HALF PRICE First Aid and CPR training packages as well as 15% off a range of First Aid products.


Includes: Baby Wash, Baby Moisturiser, Baby Bum Cream, Nipple Ointment (can use as a Lip Balm), Facial Mist and Body Balm.

SAVE 30% off Boobie BikkiesF36

Breastfeeding mums!
3 packs $50 (RRP 24.95 per pack) ; single packs $20 (RRP $24.95)

Smiley Organics – 30% off any 3 or more itemsB7

20% off when you buy any 2 items 30% off when you buy 3 or more items

Stokke – 15% OFF FLexi Bath and NewbornG19

Flexi Bath & Newborn support RRP $94.00 for $79.00 (15% discount)

Stokke – 17% off Tripp Trapp offerG19

Tripp Trapp – The classic wooden high chair for baby and child. Purchase a Tripp Trapp chair, Tripp Trapp Baby Set, Tripp Trapp Cushion and Stokke Tray RRP$542 for ONLY $449. (17% discount). This offer is only available in person at The Essential Baby & Toddler Show Sydney

Stokke – 30% off 3 in 1 – Cool BlackG19

Stokke My Carrier 3 in 1 – Cool Black $269.00 for $189.00 (30% discount)

Stuck On You – 20% Off Site Wide*E30

No more lost property! As the experts in personalised name labels and other personalised products (e.g. bags, pyjamas) which are waterproof, scratch-resistant and dishwasher/microwave/freezer/laundry safe, we’ve got designs to suit every child’s personality. Choose a favourite design and label away! *(please note: offer excludes bento bundles, bento boxes and value packs)

The Kate Finn Pty Ltd – 50% off Squeaker BearsK5

Normally $22.95 Kate Finn’s Squeaker Bears are only $11.50 for the duration of the show!

up to 50% off Aden + AnaisG7

We pride ourselves on offering the most softest of muslin and modern of designs.


Receive $50 off the recommended retail price of the uPang UV Toy and Bottle Steriliser. This revolutionary product will sterilise almost anything without water, steam or any chemicals. Tested to 99.99% efficiency by AMS Labs here in Australia and all around the world. Sterilise toys, bottles, dummies, toothbrushes, even mobile phones and remote controls. Terms & Conditions Offer is only for the current uPang 701 UV Steriliser. Discount does not apply to accessories. Offer is only valid for available stock, no back orders. Offer not available for Layby.