About The Show

The Essential Baby & Toddler Show presented by Blackmores is a mass consumer event, staged annually in Sydney, Brisbane and Melbourne. Now in its ninth year, the show continues to provide a direct response to the needs of the booming baby industry.

The event was acquired by Fairfax Events in 2014 and has proven to be a real testament to the show’s success.  Our alignment with Essential Baby, Essential Kids and Fairfax publications enables us to leverage our already highly focused and extensive marketing campaign, delivering bigger audiences than ever before.

As a result more than 42,000 new and expectant parents will attend the shows in 2017, all looking to discover the latest products, services and advice in the market.

The show continues to be supported by industry’s leading brands such as Bio-Oil, Philips AVENT, Huggies, FisherPrice, Children’s Panadol, Nestle, iCandy, Ergobaby, Woolworths, Maxi Cosi, Safety 1st, Quinny, Tiny Love and more than 300 highly valued well-known and independent boutique brands. For more information on how you can be involved click here


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